Three Anantara properties featured in hit HBO series see 104% rise in web traffic, 180% bump in bookings.
Minor Hotels is feeling ‘The White Lotus effect’, with three of its Anantara properties that served as principal filming locations for the hit HBO series experiencing a surge in online interest and bookings.
The show’s third season, which is set in Thailand and premiered on February 16, has driven a substantial uptick in interest for Anantara Lawana Koh Samui Resort, Anantara Bophut Koh Samui Resort and Anantara Mai Khao Phuket Villas – where much of the series was filmed. Traffic to the resorts’ websites has risen 104% year-over-year (y-y) for the month of February, with the three properties also reporting a 41% y-y rise in direct online bookings made in the same period.
“We’re thrilled to see travellers around the world inspired by the stunning settings in The White Lotus. We own and operate more than 30 hotels, resorts and residences in Thailand, and we expect this will not only boost interest in Thailand globally, but also enhance its positioning as an international luxury leisure and wellness destination,” said Dillip Rajakarier, Group CEO of Minor International, parent company of Minor Hotels.
Notable spikes in booking conversion were recorded on February 17 and February 24 – corresponding with the airing of the show’s first two episodes – with room night booking production for the retail segment growing 53% and over 180% in those two weeks respectively, compared to the previous year.
Week-over-week data also shows a 100% increase in search traffic on the Anantara internet booking engine for the three properties compared to those same weeks last year.
While the most significant ‘White Lotus effect’ has been felt at those Anantara properties featured in the series, Minor Hotels reports that web traffic for all its luxury properties in Thailand have witnessed growth in global web traffic, up nearly 40% y-y in February, mostly from key source markets including the UK, US, India, Germany, and France.
