Visit Qatar has unveiled its latest global campaign, *’Surprise Yourself,’* in a bid to draw six million visitors annually and solidify Qatar’s position as a must-visit destination by 2030. The campaign invites travellers to uncover the unexpected and unforgettable experiences that Qatar has to offer, promoting the country as a hub for unique adventures and cultural encounters.
Targeted at families, couples, and groups of friends, *’Surprise Yourself’* aims to highlight the diverse and meaningful experiences available in Qatar, from serene beach getaways to adrenaline-pumping desert activities and rich cultural heritage. The campaign showcases Qatar as a versatile destination, ready to cater to every traveller’s preferences, whether they’re seeking relaxation or excitement.
“Located at the crossroads of East and West, Qatar’s strategic location makes it highly accessible,” said Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar. “With a six to eight-hour flight from most major cities around the world, Qatar connects over 177 destinations, including the USA, Europe, Africa, and the Middle East. This makes it an ideal stopover or standalone destination for visitors seeking a safe, family-friendly holiday with year-round sunshine, adventure, and enjoyment for all.”
The *’Surprise Yourself’* campaign is designed to elevate Qatar’s profile on the world stage, demonstrating its unique blend of attractions. From the tranquil retreat of Banana Island to the lively atmosphere of Souq Waqif, and the excitement of dune bashing in the desert, Qatar offers a plethora of opportunities for relaxation and adventure within a warm, inclusive environment.
Building on the theme and brand platform, *’Moments That Stay With You,’* the campaign emphasises the emotional connections and lasting memories created during visits to Qatar. It positions the country as more than just a holiday destination, but a place where visitors can form meaningful bonds and take away experiences that linger long after they’ve returned home.
Through this campaign, Visit Qatar aims to not only increase visitor numbers but also redefine the perception of Qatar as a destination filled with surprises and cultural richness, perfectly aligning with the country’s strategic tourism objectives for 2030.
