Anchors down. Clip in! Virgin Voyages, Richard Branson’s newest award-winning travel brand, is teaming up with SoulCycle, the iconic indoor cycling workout, in a summer collaboration of epic proportions. Known for its bikes that go nowhere for people that go everywhere, SoulCycle is giving riders a chance to set sail on Virgin Voyages’ legendary fleet and bringing the magic of Soul to the high seas.
In a first-of-its-kind wellness partnership for the two powerhouse brands, Virgin Voyages and SoulCycle are asking fans to Seas the Ride this summer. Launching today and cycling through Sept. 6, the partnership includes a worldwide cruise giveaway across SoulCycle’s 61 studios. Riders can join the ultimate summer challenge celebrating music and community, sweating it out for a chance to win an exclusively adult sailing with Virgin Voyages at every studio.
Virgin Voyages is also bringing its epic vibes to SoulCycle rides, turning 15 studios red throughout the summer. Amped up with vibrant lighting, lively music, Happenings Cast cameos, branded summer goodies and locally sourced bites & sips inspired by the culinary delights on Virgin’s ships, the themed rides are giving riders a taste of what it means to set sail the Virgin way.
Fans can clip in at the following themed rides:
- The Barn (Bridgehampton) – Saturday, July 20 – 11:30 a.m.
- Tribeca (New York City) – Tuesday, July 23 – 5:30 p.m.
- NoHo (New York City) – Thursday, July 25 – 6:30 p.m.
- West Hollywood (California) – Friday, July 26 – 12:00 p.m.
- Bronxville (New York) – Saturday, July 27 – 7:15 a.m.
- Old Town (Chicago) – Thursday, August 1 – 8:30 a.m.
- River Oaks (Houston) – Saturday, August 3 – 1:30 p.m.
- Seaport (Boston) – Thursday, August 8 – 6:30 p.m.
- Buckhead (Atlanta) – Saturday, August 10 – 11:45 a.m.
- Palo Alto (California) – Saturday, August 17 – 11:45 a.m.
- Union Street (San Francisco) – Thursday, August 22 – 6:30 p.m.
- Coral Gables (Miami) – Saturday, August 24 – 10:45 a.m.
- Pasadena (California) – Thursday, August 29 – 9:30 a.m.
- Brickell (Miami) – Friday, August 30 – 10:30 a.m.
- Seattle (Washington) – Saturday, August 31 – 10:45 a.m.
Bringing the partnership from land to sea, the Seas the Ride partnership is also setting sail with a series of heart-pumping, high-energy rides aboard Valiant Lady. Taught by SoulCycle’s very own Isaiah Alexander, Virgin’s July 19-24 sailing, “Miami, Grand Turk & Back,” will feature both morning and afternoon cycling classes in B-Complex. With floor-to-ceiling windows peering out to the azure open waters of the Caribbean, Burn + Bike’s powerful energy will set the stage for unforgettable SoulCycle classes at sea.
Just named the No. 1 mega-ship ocean cruise line in Travel + Leisure’s 2024 Readers’ Choice Awards, Virgin Voyages is making waves for its disruptive approach to cruising. Each voyage includes a healthy dose of vitamin sea with all group fitness classes – from HIIT and restorative yoga to bungee and spinning – included in the voyage fare. Paired with healthy menu options, a suspended running track and mermaid-inspired spa, Virgin Voyages is primed for a wellness escape on the high seas.
To celebrate the partnership, Virgin Voyages is offering SoulCyle riders an exclusive discount on both dreamy Caribbean and irresistible Mediterranean getaways.
Book a ride at www.Soul-Cycle.com and learn more about the partnership by visiting www.VirginVoyages.com.
