A brand renowned for its creativity and flair, Virgin Australia, staged an exclusive Lounge Pop-Up at IMM Sydney.
The standout activation offered media and tourism industry exhibitors a moment of indulgence amid their busy B2B meeting schedules.
With signature Belgian chocolate waffles, Byron Bay Cookies, and barista-crafted coffee, attendees experienced the signature hospitality that makes Virgin Australia the country’s most loved airline.
The Lounge Pop Up activation also showcased the airline’s exciting new partnership with Qatar Airways (which is subject to final regulatory approvals), which will make it easier than ever for Australians to explore Europe, Africa and the Middle East via Doha from June.
A lucky-draw giveaway added to the fun, while guests recharged and connected in a space designed to highlight how Virgin Australia and Velocity Frequent Flyer are making travel more rewarding.
