The inaugural Business Owners Soirée staged by Luxury Travel Collection has been declared a success after three days of meetings and activities on Hayman Island.
The event was themed ‘Luxury Unlocked’ and saw more than 100 business leaders from around the world gather at the Queensland resort.
Leadership Day saw a curated selection of guest presenters share their professional insights with attendees, including members of the Luxury Travel Collection (LTC), along with senior executives of both the LTC and key luxury travel partners.
Setting the scene, Global MD of Luxury & Independent Leisure, Danielle Galloway and Travel Associates’ General Manager, Rachel Kingswell presented four key lessons from the world’s most-revered luxury retail brands.
Addressing the alarming ‘Devaluation of Luxury’, Galloway and Kingswell referenced a noteworthy cross section of examples and solutions from brands including Chanel, Louis Vuitton, Christian Dior and Hermes which could be adapted for the luxury travel industry to drive business growth.
Phil Smethurst of Bicton Travel highlighted the importance of attending Soiree to support his business’ goal to remain at the forefront of the ever-changing luxury landscape.
“I am delighted to participate in this year’s LTC Leadership Conference as we continually refine our business and uphold our unwavering commitment to servicing our valued clients,” he said.
“By staying across evolving trends, gaining market insights and cultivating innovative strategies, our boutique travel agency will achieve our goal of staying ahead of the luxury landscape.”
Ms Galloway said the inaugural soiree was an exceptional and exciting opportunity to connect a celebrated group of industry professionals.
“Our hand-selected members have built their brands and reputations by elevating travel to the highest standard imaginable, consistently placing discerning clients at the core of their business strategy,” Ms Galloway said.
“We are incredibly passionate about the strength of the partnerships we are establishing as we build this incomparable house of luxury travel products, unparalleled experiences and services.”
Meanwhile Immersion Day followed the growing luxury client trend of valuing immersive experiences over material items.
Each of the 11 partners hosted 30-minute discovery sessions with the luxury business leaders, taking advantage of activities as broad as agave tasting, coffee appreciation, master weaving, a crepe station, tea & scones, detox, site & sip and yoga.
“The Island Immersion Day was a sensational way to demonstrate to both business leaders and partners just how successful the concept can be when it is purpose designed for the client’s added value. It’s all about the concept of ‘show, rather than tell’,” said Anna Burgdorf, LTC Global Brand & Marketing Director.
