Princess invited travel agents, marketers, product, and training staff on an inaugural two-night Travel Agent and Trade Marketing Seacation aboard Royal Princess.
Departing Sydney to Brisbane, the groups immersed themselves in all the amazing experiences Royal Princess has to offer from guided tours of the ship, sampling the dining and specialty dining venues, traversing the iconic SeaWalk, viewing the incredible entertainment in the Princess Theatre and Piazza and trying the groundbreaking Medallion technology.
“There’s no better way for the trade to experience the Princess brand than cruising aboard one of our ships, like Royal-Class Royal Princess. This two-day experience enabled travel agents and marketers to truly understand the product they’re selling, meet our phenomenal crew and witness their exceptional service levels. Also, many agents and trade partners who sailed with us were experiencing a cruise for the very first time – which we were thrilled to facilitate,” said Nick Ferguson, Senior Director of Sales, Marketing and Customer Service at Princess Cruises.
While onboard guests enjoyed a detailed information session covering recent travel trends, learning about optimising Princess’ Marketing and sales tools available to them, and hearing from the Public Relations team on storytelling in the media.
Guests were also treated to a special farewell function with Captain Andrea Spinardi and senior officers farewelling the group and thanking them for a wonderful maiden season in Australia.
