Advance Rockhampton, Rockhampton’s lead tourism, marketing and major events agency, has launched the Explore Rockhampton Accessible Tourism Campaign that will assist local tourism operators becoming inclusive to the needs of travellers with a disability and provide the knowledge holiday makers need in advance to plan a visit to our region.
This campaign will be ongoing with the first phase predominantly focusing on mobility, showcasing some great experiences that demonstrate mobility inclusiveness in our region. We will then go on to promote experiences appropriate for people who are hard of hearing or deaf, followed by low vision or blind. Whilst we recognise that every traveller with a disability will have different travel needs, we also acknowledge that disability is a very broad market and we are proud to launch this first phase.
The professionally captured content will show technical aspects including things such as hallway width, lift access, ramps and amenities, along with a detailed description of a lived experience. This will enable travellers with a disability and their family or friends to make an informed decision about their own ability when planning their visit to the Rockhampton region.
From guided tours to outdoor adventures, Explore Rockhampton is promoting activities that are accessible to all visitors. Whether it’s enjoying a Meerkat Encounter at Rockhampton Zoo or a catching a trophy barramundi from an accessible land-based fishing platform, there are plenty of opportunities for everyone to experience the best of the Rockhampton region.
The campaign includes a consumer-facing website landing page for visitors to plan their visit to the Rockhampton region including videos, images and lived experience information. It also includes an industry-facing Campaign Toolkit for local operators to leverage from this campaign with a suite of images and videos available for local businesses to download and promote our region.
