The moves come as the portfolio of both luxury brands continues to grow in 2025 and beyond, including the launch of the new superyacht, Emerald Kaia and the Emerald Astra Star-Ship on the Rhine, Main and Danube rivers in 2026.
Ms O’Neill (above) has been promoted to Director, Scenic Group Global Marketing & Branded Content while Mr Crichton is now Director, Emerald Cruises AU/NZ Sales, Marketing and Scenic Group Land Product.
“Katherine and Angus have been integral to Scenic Groups growth over the past five years,” said Anthony Laver, Scenic Group General Manager Sales & Marketing APAC.
“In Katherine’s new capacity, she will work to develop the brand and core marketing content for both the Scenic and Emerald Cruises luxury river cruises and super yachts.”
In her new role, Ms O’Neill will also work closely with Mr Crichton to oversee the Emerald Cruises’ brand development and content, collaborating closely with Scenic Group’s worldwide marketing teams.
Mr Crichton will now oversee Scenic’s Land Product team, developing Scenic and Emerald Tours’ luxury land journey portfolio. This will include small group escorted land journeys across destinations such as Australia, New Zealand, Asia, Egypt, Europe and North and South America.
“The development of Scenic and Emerald Tours land products underscores the increasing demand for seamless land and cruising experiences,” added Mr Laver.
“This connection between our smaller group escorted tours and cruising itineraries, is key to delivering the exceptional and seamless travel experiences that our values guests expect.”
