Oceania Cruises, the world’s leading culinary- and destination-focused cruise line, has announced the debut of Oceania Insider Connect, a trade solution powered by technology from Approach Guides to boost the sales and marketing efforts of its valued travel advisor partners.
“As we prepare for further growth with the addition of our eighth ship, Allura, launching next summer, this tool will support our travel partners and our mutual success. Our trade partners are busier than ever and Oceania Insider Connect is exactly the type of innovative technology that will make it easy and efficient to cultivate their business,” said Jason Worth, Vice President, International Sales at Oceania Cruises. “With Oceania Insider Connect, our esteemed travel advisors will be able to share the Oceania Cruises experience, increase their engagement and build long-lasting client relationships – all with less work and this free tool.”
Oceania Insider Connect offers two marketing solutions:
- instantly co-brandable marketing pages – to showcase Oceania Cruises’ itineraries, onboard experiences, destinations, ships and latest promotions;
- a co-branded website with real-time pricing and availability, driving actionable leads directly to advisors.
In addition to pre-designed content experiences and offers using dynamic images and marketing, Oceania Insider Connect supports advisors with their marketing outreach, harnessing the power of AI to suggest social posts and client emails as well as creating dynamic QR codes linked back to an advisor’s own website.
“We are so pleased that Oceania Cruises has embraced our new trade marketing solution, adapting the underlying technology to their advisors’ requirements,” said Approach Guides Co-Founder and Chief Marketing Officer, Jennifer Raezer. “Travel partners can now quickly send a personal, on-brand message to their clients in the moment when they are learning about Oceania Cruises’ incredible itineraries. It’s a game-changing proposition, especially for advisors selling specific sailings and groups, and it’s really exciting.”
The new solution is powered by technology from Approach Guides, the leading content optimisation platform for travel brands, and is the first iteration of an ongoing collaboration focused on championing best-in-class, innovative and easy-to-use applications for travel partners that elevate their personal interactions with clients.
Travel partners can get started using Oceania Insider Connect by co-branding their first content experience here or by going to inspires.to/oceania (no login required).
Oceania Cruises’ sister brands, Norwegian Cruise Line and Regent Seven Seas Cruises, are already having tremendous success with their respective versions of this service, NCL Connect and Regent Connect. The program continues to receive great feedback, with travel partners stating that the ease and personalisation of the platform has helped them better engage their valued client base and sell more efficiently.
For additional information on Oceania Cruises’ small-ship luxury product, exquisitely crafted cuisine, and expertly curated travel experiences, visit OceaniaCruises.com, call Oceania Cruises on 1300 355 200 (Australia), 0800 625 691 (NZ) or speak with a professional travel advisor.
