Norwegian Cruise Line (NCL), the innovator in global cruise travel, today announced the debut of NCL Connect in Australia and New Zealand, providing an unrivalled marketing solution to the travel partner community with a free co-branding platform that offers localised and customised content for agents to inspire their clients to sail with NCL.
NCL Connect is a tightly integrated marketing solution where travel partners can effortlessly leverage pre-designed content experiences and easily distribute to their clients via email, social media channels or custom links in a matter of seconds. Users can also direct their clients to their very own co-branded website to explore all NCL sailings and real-time pricing while driving leads directly to their inbox, ultimately boosting sales.
NCL Connect is powered by technology from Approach Guides, the leading content optimisation platform for travel brands. This partnership ensures the platform is best-in-class, innovative, and easy to use, elevating personal interactions between travel partners and their clients. Best of all, NCL Connect is entirely free to use, making it an invaluable tool in today’s competitive market.
“As we remain committed to being the easiest cruise line to do business with, and as part of our longstanding Partners First philosophy, we are thrilled to be offering this exciting, new platform for our travel partners,” said Damian Borg, Director of Sales, Strategy and Operations NCL APAC. “More than ever, trade partners want to create tailored and customised content, and NCL Connect is the ideal solution to enable them to create this in a fast and convenient way.”
“The result of an ongoing collaboration with Norwegian Cruise Line, this launch is the critical first step in bringing the transformative power of NCL Connect to the global trade community,” said Jennifer Raezer, Founder and CMO of Approach Guides. “Agents in Australia and New Zealand are going to love how it supercharges their sales outreach.”
Users can get started by visiting https://inspires.to/ncl to begin customising and co-branding their content, including their company logo, personalised URL and a call to action. The new product complements NCL’s robust Marketing Headquarters on Norwegian Central, which includes a plethora of ready-to-use assets such as videos, flyers, and more. Additional content experiences will be launched on NCL Connect throughout the year on an ongoing basis.
Travel partners can learn more about how to utilise NCL’s new marketing solution by viewing the tutorial and other informational resources here.
