Entire Travel Group’s Travel second annual Travel Showcase and Soirées brought together 900 travel advisors in Melbourne, Sydney and Brisbane, who engaged with more than 50 world-class exhibitors (a dozen of whom travel to Australia specifically for the three-city Showcases).
Sales & Marketing Director Greg McCallum says the fact that the travel advisors represented every major retail group in Australia is one of the reasons the invite-only events have resonated so strongly with the global array of exhibitors.
“For travel advisors, it’s the unique structure of the events,” says McCallum. “Not only can advisors refresh their knowledge about destinations and products, they also enjoy great food and music with colleagues, and share in $100,000 worth of travel prizes.”
This year’s prize pool included tickets from Air Canada, Air France, SriLankan Airlines, Philippine Airlines and Rocky Mountaineer, along with river cruises from AmaWaterways.
Dates have now been released for the 2026 Travel Showcase and Soirees: 3 Feb (Melbourne), 4 Feb (Sydney) and 5 Feb (Brisbane).
