The renowned Mildura region is excited to announce its rebranding as ‘Tropical North Victoria.’ This strategic move aims to redefine the region’s identity, emphasising its unique appeal as a sunny, vibrant, and safe holiday destination. This rebranding effort is part of our biggest campaign to date, with a significant investment dedicated to promoting the region. Additionally, the campaign coincides with the launch of a new website for Tropical North Victoria, offering enhanced information and resources for visitors and partners.
This campaign specifically targets consumers who typically travel to northern Queensland to enjoy the sunny weather. Tropical North Victoria not only offers more sunny days but also boasts friendlier local wildlife, providing a safer and more enjoyable experience for visitors.
Mildura Mayor Liam Wood said the Tropical North Victoria rebranding and marketing campaign would be a landmark moment for the region’s tourism industry.
“We’ve always known we have something special in the Mildura region in terms of the unique experience we have to offer visitors, and as Tropical North Victoria we’re aiming to make sure the rest of the country knows as well. This is also our chance to enter into some friendly rivalry with our Queensland counterparts, who we have a great working relationship with. It is now time to steal some of their thunder in the tourism market….. game on!” Mr Wood said.
The rebranding campaign is supported by a comprehensive marketing strategy featuring prominent Australian actor Shane Jacobson, who will serve as the brand ambassador. The campaign will focus on the region’s favourable weather, stunning landscapes, and vibrant community spirit, making Tropical North Victoria a must-visit destination.
We invite our travel and trade partners to join us in promoting Tropical North Victoria as the sunniest, safest, and most enjoyable tropical destination in Australia. Together, we can drive significant visitor growth and create unforgettable experiences for travellers.
Campaign Details for Travel and Trade Industry Partners:
Campaign Assets: Comprehensive campaign assets will be made available to our travel partners to support the promotion of Tropical North Victoria. These assets include high-resolution images, promotional videos, and social media content to help effectively market the region.
Investment: This rebranding effort marks the biggest campaign for the region. This significant investment underlines our commitment to positioning Tropical North Victoria as a premier travel destination.
New Brochures: Updated brochures and marketing materials highlighting the rebranded Tropical North Victoria will be available via our intranet. These materials are designed to provide detailed information and captivating visuals to attract and inform potential visitors.
New Website: The launch of our new website for Tropical North Victoria provides an enhanced digital platform, offering comprehensive information, interactive features, and resources for both visitors and industry partners. This website is designed to make planning and promoting trips to the region easier and more engaging.
Key Highlights of Tropical North Victoria:
Cods Not Crocs: Enjoy fishing in our serene, crocodile-free waters. Our pristine rivers and lakes offer a peaceful fishing experience, where the only catch you’ll have to worry about is a cod, not a croc.
No Sharks, Just Great Bites: Indulge in exquisite dining experiences at our iconic restaurants. With a wide array of culinary options, Tropical North Victoria promises delicious bites that will leave you craving more, without the concern of any unwelcome aquatic predators.
More Sunshine: Boasting more sunny days than the tropical north, Tropical North Victoria is the sunniest destination for your next holiday. Enjoy endless sunshine and warm weather, perfect for outdoor activities, exploring nature, or simply relaxing by the river.
About Tropical North Victoria
Tropical North Victoria, formerly known as the Mildura region, is located in Victoria, Australia. Known for its sunny climate, beautiful landscapes, and rich cultural heritage, the region offers a wide range of activities and attractions for visitors. From world-class dining to serene outdoor adventures, Tropical North Victoria is the perfect destination for a memorable holiday.
