Designed to ensure member voices shape industry advocacy, Pulse provides a structured, collaborative space for members to raise concerns, share insights and engage directly with ATIA’s leadership.
The series is tailored to the distinct needs of four key member segments:
• Independent Travel Agencies – Single Location
• Independent Travel Agencies – Multiple Location
• Independent Contractors (Home-Based/Mobile Agents)
• Tour Operators & Wholesalers
The first round of Pulse meetings saw strong attendance and active participation, with members embracing the opportunity to connect with peers and contribute to ATIA’s policy and engagement agenda.
“The recent ATIA Pulse Forum in February was an invaluable opportunity to openly discuss key industry challenges, connect with fellow agents and gain insight into ATIA’s advocacy efforts for accredited members,” said Michelle Massey, Amplify Accessible Travel Specialists.
“I highly recommend all ATIA members attend future Pulse events – not only for the business benefits but also for the reassurance that the challenges we face are shared across the industry, fostering open collaboration and solutions.”
The next round of Pulse meetings are in May:
• Single Location Agencies: May 6, 11:00 (AEDT)
• Tour Operators & Wholesalers: May 6, 13:00 (AEDT)
• Multi-Location Agencies: May 7, 11:00 (AEDT)
• Independent Contractors: May 7, 13:00 (AEDT)
“Pulse is about making sure every member, no matter their business size or model, has a clear channel to ATIA,” said Richard Taylor, ATIA Director of Membership and Industry Affairs.
“The feedback from our first series was clear—this initiative is hitting the mark and making a difference. We’re building momentum, and the next round will go even deeper into the issues that matter most.”
Registrations are open via atia.com.au
