IHG Hotels & Resorts unveils one-of-a-kind Adelaide Fringe experiences in second year partnership

IHG Hotels & Resorts is raising the curtain on a set of money-can’t-buy Adelaide Fringe experiences in its second year as an Official Festival Partner of Australia’s largest arts festival (21 February – 31 March 2025).  

The exclusive packages launch on Tuesday 28 January at 10am AEST via the IHG One Rewards Access platform, unlocking VIP events, unforgettable dining experiences, festival passes and more, only for IHG One Rewards members.  

Members will be able to bid or redeem their loyalty points on five incredible experiences, including the crown jewel: the ‘IHG Golden Ticket’ – giving one lucky winner daily double admission to any show of their choice throughout the festival, allowing them to curate their perfect Adelaide Fringe experience across more than 1,400 performances spanning world-class comedy, theatre, circus, cabaret and everything in between.   

Package 1: Bid to win – The IHG Golden Ticket 

Unlock unlimited festival magic with this incredible prize – the coveted IHG Golden Ticket is the key to everything Adelaide Fringe 2025 has to offer. The exclusive IHG Golden Ticket holder will enjoy a daily double pass to any show of their choice throughout the entire festival season. Package includes: 

• ·         One double pass to any Adelaide Fringe show per day from 21 February to 23 March 2025 
• ·         Bids start from 50,000 IHG One Rewards points 
• ·         Bidding closes 10am AEST, 11 February 2025 

Package 2: Redeem instantly – VIP Opening Night Event for Two 

Be among the first to experience the magic of Adelaide Fringe 2025 at the exclusive VIP Opening Night. This coveted, invitation-only event brings you face to face with Adelaide Fringe CEO and Director Heather Croall, celebrated Fringe Ambassadors and cultural trailblazers from across Australia and beyond. Package includes: 

• ·         2x invitations to Adelaide Fringe’s VIP Opening Night on 21 February 2025, featuring premium drinks, canapés, live entertainment and guest speakers 
• ·         Buy now at 45,000 IHG One Rewards points 

Package 3: Redeem instantly – The Garden Feast at the Garden of Unearthly Delights for Two 

This is no ordinary dinner: Iconic Australian chefs collaborate with South Australian regional food heroes for an unforgettable celebration of the best food and wine South Australia has to offer – a playground for the senses where the boundaries of taste are shattered. Package includes: 

• ·         Access for 2x people to The Garden Feast on 3 March 2025 from 6:30-9:30pm, which includes a multiple-course meal, world-class entertainment and a complimentary drink on arrival 
• ·         A complimentary Adelaide Fringe merch pack and bottle of South Australian wine 
• ·         Buy now at 40,000 IHG One Rewards points 

Package 4: Redeem instantly – A Special Night with Michelle Braiser  

Join award-winning singer-songwriter, actor, author and comedian Michelle Braiser for an exclusive pre-show gathering. Enjoy drinks and share plates with Michelle before taking your front row seat for her latest show. Package includes: 

• ·         2x invitations to an exclusive gathering with Michelle Braiser on 6 March 2025, including drinks and share plates 
• ·         2x tickets to Michelle Brasier: It’s A Shame We Won’t Be Friends Next Year on 6 March 2025 
• ·         Buy now at 25,000 IHG One Rewards points

Package 5: Redeem instantly – Headline Attraction Double Passes 

Choose your own adventure at Adelaide Fringe 2025! Experience one of two award-winning headline attractions: discover a kaleidoscopic spectacle of colour , visuals, and mesmerising projections at Sleeps Hill Tunnel, or immerse yourself in the spectacular Full Dome Experience. Package includes: 

• ·         2x tickets to an Adelaide Fringe Headline Attraction of your choice between 21 February and 23 March 2025 
• ·         Buy now at 5,000 IHG One Rewards points

Packages are available for Australian IHG One Rewards members until bidding closes or until sold out, exclusively on IHG One Rewards Access (auctions.ihg.com).

Festivalgoers will also have the opportunity to experience a diverse range of exciting stay experiences across IHG’s luxury & lifestyle, premium and essentials portfolio, with five Adelaide properties to choose from – InterContinental Adelaide, Hotel Indigo Adelaide Markets, Crowne Plaza Adelaide, Holiday Inn Express Adelaide City Centre and the newly opened Crowne Plaza Mawson Lakes.  

Whether it’s a drink at Hotel Indigo Adelaide’s iconic rooftop bar, a Club InterContinental indulgence or sky-high meal at Adelaide’s tallest restaurant, Koomo, inside Crowne Plaza Adelaide, IHG is the ideal base for guests exploring South Australia’s cultural heart. Fringe Members and Artists also have access to exclusive Fringe Deals and experiences at IHG venues such as the ‘artist in residence’ program at Crowne Plaza Adelaide Mawson Lakes, where guests will be treated to complimentary performances from the best of Fringe, including sold-out shows. 

“Our collaboration with Adelaide Fringe for the second consecutive year builds on IHG’s legacy of supporting cultural initiatives and emerging artists,” said Dean Jones, Vice President Commercial – East Asia & Pacific (EAPAC), IHG Hotels & Resorts. “We’re continuing to create spaces where travellers can experience meaningful moments and cultural connections, including a growing list of one-of-a-kind opportunities for members to use loyalty points on the IHG One Rewards Access platform.” 

IHG One Rewards Access experiences for Adelaide Fringe launch 28 January 2025 at 10am AEDT, available exclusively for IHG One Rewards members. For more information, visit: ihg.com/AdelaideFringe