Brand USA has launched an exclusive famil incentive opportunity for Australian travel agents.
Eight advisors will attend sporting events in Las Vegas and Phoenix, and experience the thrill of the open road, exploring a section of the world-famous Route 66 in Nevada and Arizona.
Traveling from February 28 to March 8, 2025, agents will experience the diversity of the Western states of Nevada and Arizona, from the bright lights of the Las Vegas strip to the striking red rock formations and cacti-dotted plains of Arizona.
From the freedom to explore at the travellers own pace, to discovering off the beaten track towns, experiences and local legends, self-drive holidays are a great way to enjoy the USA.
“With many large-scale sporting events taking place in the USA, along with the 100th anniversary of Route 66 coming up in 2026, we anticipate interest in these types of holiday experiences to increase in 2025,” said Suzy Shepard, Director, Asia Pacific, Global Trade Development for Brand USA.
To win a spot on the ‘Brand USA Sports Odyssey Famil’ agents will need to ensure they are a silver status holder or higher with the USA Discovery Program, the USA’s learning and sales resource program for advisors.
This comprehensive platform includes deep training and a range of sales enablement tools to help agents retain knowledge, promote USA travel to their clients, create itineraries and make bookings with targeted sales support.
Agents can become USA experts by completing badges designed to enhance knowledge on the destination and they can even complete badges on the go using the USA Discovery Program app.
For agents that have already achieved silver status, there are additional chances to secure a spot on this famil.
Agents can complete or retain the Alamo specialist badge on USA Discovery Program to secure one additional entry; make an air booking to the USA with Delta Air Lines to earn an entry; and make a land booking from Australia or New Zealand to mainland USA with Infinity Holidays to earn double entries.
“This famil is a great way for agents to learn more about these iconic U.S. experiences and feel better equipped to assist their clients,” added Ms Shepard.
“The carefully crafted itinerary showcases Nevada and Arizona in a way that many won’t have experienced before, making this a truly unique opportunity.”
Agents can complete their badges and log their bookings via the USA Discovery Program before January 15 for their chance to win.
www.usadiscoveryprogram.com.au
