A new global initiative has been launched aimed at providing support and resources to small and medium enterprises (SMEs) within the travel and tourism sector.
The ‘Together in Travel’ platform is designed to provide SMEs with the tools and resources they need to accelerate their business growth and ensure their voices are heard on a global scale.
The initiative was unveiled by the World Travel and Tourism Council (WTTC) at their 2024 Global Summit in Perth.
The WTTC is projecting a record-breaking year for travel and tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion.
“SMEs are a cornerstone of Travel & Tourism with millions of small enterprises providing services to customers, creating innovative start-ups and providing local knowledge to larger partners,” said Julia Simpson, WTTC President & CEO.
Through a dynamic and free-to-subscribe platform, users will have access to a wealth of content, networking opportunities and educational programs.
Next year, the initiative will also introduce additional paid subscriber options, offering enhanced features and benefits to further support SMEs in their journey towards success.
Some data suggests up to 80% of the travel and tourism sector comprises SMEs, highlighting the growing need for a structured support system that can optimise productivity and impact.
“The launch of the ‘Together in Travel’ community marks a significant milestone for WTTC in its mission to advocate for the interests of SMEs within the travel industry and drive positive change through meaningful engagement and support,” said Matthew Upchurch, Vice Chair of Membership at WTTC and Chairman & CEO of Virtuoso.
“As the travel sector continues to navigate the challenges brought about by the global pandemic, initiatives like this are essential in building a more resilient and sustainable future for all stakeholders involved.”
https://www.togetherintravel.com/
