Scenic Group has announced that Evergreen Tours will be changing its name to Emerald Tours in April 2024, to be closely aligned with the award-winning, global brand, Emerald Cruises.
Evergreen Tours 40-year history of delivering exceptional land journeys, value and a unique blend of inclusions, quality, excellence and innovation, will continue for its Australian guests. Only the name is changing.
Simplifying our brand messaging and leveraging the global reach of the Emerald Cruises brand, will enable travel advisors in all the other Scenic Group markets, such as New Zealand, the United Kingdom, Canada and the United States to access this premium land touring collection, for their clients.
“The rebrand of Evergreen Tours to Emerald Tours offers Australian guests the same excellence and exceptional value land journeys, while opening this premium product to other markets. For example, Evergreen’s 11-Day Eastern Europe land journey has been one of our best-selling tours for many years, connecting with the Emerald Cruises 15-Day Splendours of Europe river cruise. So the change of name to Emerald Tours provides a clear brand alignment and is a very natural fit,” Angus Crichton, Director of Sales, Marketing & Product for Emerald Cruises & Evergreen Tours said.
Evergreen Tours (soon to be Emerald Tours) Canada & Alaska 2025 program with early access pricing is available now, offering a range of unforgettable journeys to discover the Rockies with Alaskan Inside Passage cruising, tour spectacular Alaska via road and rail, and explore the picturesque East Coast with New England cruising. The full release of the Canada & Alaska 2025 program launches on 26 March, 2024.
The new Emerald Tours product will be live on www.emeraldcruises.com.au from 23 April, 2024.
