Dilmah Tea has announced an integrated partnership to promote the home of Dilmah, Sri Lanka, with Seven Network’s highest rating breakfast show, Sunrise.
Sunrise Weather host Sam Mac will broadcast LIVE from Sri Lanka next week in a content series that shares the Dilmah story and showcases the very best that the island nation has to offer. Highlights will include:
- Ceylon Tea Trails & Dunkeld Estate- Dilmah’s Ceylon Tea Trails offers a luxurious experience through Sri Lanka’s scenic tea country. With colonial-era bungalows, lush tea plantations, and gourmet cuisine. Personalized service, picturesque views, and immersive activities like tea tastings and guided nature walks for an unforgettable retreat.
- Udawalawe Elephant Sanctuary – The Elephant Transit Home is a haven for displaced baby elephants, including Dilmah’s very own Baby Dilmah, where they are taken care of until they are old enough to return to the wild.
- Cape Weligama Resort – This gorgeous cliff top resort consists of 39 Villas & Suites, offering the most sumptuous rooms in Sri Lanka, create the welcoming illusion of a traditional Sri Lankan village to offer guests an authentic and unforgettable local experience.
- MJF Charitable Foundation – The philanthropic arm of Dilmah Tea and Resplendent Ceylon works with underserved communities, investing long term in the lives of women, men, girls and boys to ensure that they have control of their futures and also pay it forward to their own communities.
- 8 Degrees on The Lake at Cinnamon Lakeside – An open show-kitchen with action stations, two floors, elegant white interiors and a venue that floats out onto the lake, 8 Degrees on the Lake is an extraordinary place to host incredible events.
The campaign will be supported by a broader partnership with Seven Network that also promotes Dilmah’s Make The World A Better Tea and Win Trips to Sri Lanka TVCs.
Commenting on the partnership, Dilmah CEO Dilhan C. Fernando says: “Sunrise is the perfect platform to extend the story of Dilmah and share the philanthropic and wellness benefits of our brand with Australian viewers. We look forward to seeing the content come to life with Sam Mac and the Sunrise team next week.”
The Sunrise broadcast has been supported by SriLankan Airlines, Media Agency RCJ and Resplendent Ceylon.
