Choice Hotels Asia-Pac, a leading name in the hotel franchise industry, is proud to unveil the winners of its prestigious Hotel of the Year Awards for 2024. The annual accolade celebrates the properties that have set the benchmark in delivering exemplary guest experiences and upholding the high standards of the Choice Hotels brands in the Asia-Pac region: Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge.
The Choice Hotels Asia-Pac Hotel of the Year 2024 winners are:
- Ascend Hotel Collection – CH Boutique Hotel & Apartments (Tamworth, NSW) • Quality – Quality Hotel Wangaratta Gateway (Wangaratta, VIC)
- Comfort – Comfort Inn Deakin Palms (Mildura, VIC)
- Econo Lodge – Econo Lodge Border Gateway Wodonga (Wodonga, VIC)
Choice Hotels Asia-Pac CEO Trent Fraser expressed admiration for this year’s winners.
“These awards recognise the commitment and dedication of our hotels who continue to raise the bar in providing outstanding guest experiences and delivering operational excellence. All of our Hotel of the Year Award winners and nominees have shown dedication to operational excellence, outstanding guest service delivery and the future of the industry,” he said.
“We’re delighted to be recognised with so many great hotels in the field, particularly as it’s based on customer-driven factors, as well as revenue and so on. It’s confirmation that we’re performing well across the board,” says Wendy Lester, Co-Owner of Quality Hotel Wangaratta Gateway. Lindsay Mammone, General Manager of Mildura’s Comfort Inn Deakin Palms also expressed delight at the recognition. “It’s always an honour to win an award, especially in the face of stiff competition from other properties,” he says. “It’s a reward for all of our efforts.”
The Hotel of the Year Awards are assessed on a ‘likelihood to recommend’ metric calculated on direct and verified customer feedback, combined with franchisee engagement in Choice Hotels Asia Pac programs and initiatives, such as the Choice Privileges loyalty program, corporate social responsibility and sustainability initiatives, and upholding brand values.
“This is a great celebration of our staff, who consistently deliver excellence in customer service,” says Jye Segboer, CEO of Central Hospitality Group, the owner of CH Boutique Hotel in Tamworth. “It’s a form of appreciation for their ongoing focus on the customer experience.”
For Duncan McLaren, Manager of Econo Lodge Border Gateway Wodonga, it’s a win for the family. His parents’ property in Cowra, New South Wales, Econo Lodge Alabaster, was recognised as Hotel of the Year last year. “We see this as a family award as we all input into how we run both properties – we all work for it,” he says.
The winning hotels will now go on to join a global group of nominees competing for the Choice Hotels International Best of Choice Awards, to be announced at the Choice Hotels 69th Annual Convention, held on 29 April – 1 May 2025 at Mandalay Bay Resort and Casino in Las Vegas
Additional 2024 Hotel of the Year winners from the Asia-Pac region vying for the coveted Choice Hotels International Best of Choice Awards are:
- Hotel of the Year India – Comfort Hotel Vista (Lucknow, Utter Pradesh)
- Hotel of the Year Japan – Comfort Hotel Matsuyama (Matsuyama City, Shikoku) • Hotel of the Year China – Quality Hotel Chengdu (Chengdu, Sichuan Province)
Alongside the Hotel of the Year Awards, additional honourees include:
- General Manager of the Year – Paul Rogers, Ingot Hotel Perth, Ascend Hotel Collection (Perth, WA)
- Rising Star Award – Rebecca Ferguson, Quality Resort Parkhurst (Parkhurst, QLD) • Choice Privileges Hotel of the Year – Quality Inn Penrith (Sydney, NSW)
- Best New Hotel – Bokarina Beach Apartments, Ascend Hotel Collection (Bokarina, QLD) –
