Celebrity Cruises will usher in a new era in river cruising with Celebrity River Cruises, a premium river cruise holiday that will begin taking bookings this year.
The brand has signed an initial order for 10 transformative ships that will take guests to historic cities on the world’s most iconic rivers, launching in Europe.
Celebrity Cruises will bring the elevated design and sophistication of the Edge Series ocean ships to the river. When you combine that with the brand’s signature hospitality and unique itinerary offerings, Celebrity River Cruises will deliver unforgettable experiences – The Celebrity Way.
“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand.
Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience as we meet the growing demand for intimate, culturally enriching travel experiences,” said Jason Liberty, president and CEO, Royal Caribbean Group.
“With about half of our guests having experienced or intending to holiday on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river. By leveraging our valuable loyalty programs across our three brands, we will deepen customer engagement and further our ability to keep guests within our ecosystem of holiday offerings.
We are the best in the world at delivering the holiday of a lifetime, and this is the latest example of how we are building the capabilities to deliver a lifetime of holidays.”
Celebrity River Cruises is a natural extension of Celebrity’s premium offering that will bring its unique service-first approach to the river.
Guests will get the keys to sail through the heart of culturally and historically significant cities, experience locally inspired cuisine and unique shore experiences – The Celebrity Way. With ships that will give guests 360 degrees of breathtaking views, every moment will be designed to immerse guests in the beauty of the journey.
“Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe,” added Laura Hodges Bethge, president, Celebrity Cruises.
“We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning food and beverage experiences, and elevated design and style. We are thrilled to bring these experiences to the river and combine them with authentic, destination-rich itineraries that will give our guests an experience unlike any other.”
Yesterday, Royal Caribbean Group (NYSE: RCCL) reported its 2024 financial results and announced the launch of Celebrity River Cruises. More information about Celebrity River Cruises, including booking opportunities, destinations, fleet size and ship details, excursions and more, will be announced in the coming months. Go to CelebrityCruises.com and sign up to receive information first and follow on social media @CelebrityCruises.
