Two of Australia’s leading travel creators are returning for a second campaign aimed at highlighting some of the best neighbourhoods in Los Angeles.
Tegan Phillipa and Nathan Landers plan to showcase LA’s vibrant Fairfax District and West Third Street neighbourhoods.
Entitled ‘LA Takeover 2.0’, the promotion is a joint venture between BYRDLI and the Los Angeles Tourism and Convention Board.
BYRDLI (previously Zoku Travel) is a link-in-bio travel platform empowering creators and independent travel advisors to sell travel directly to their communities through personalised travel clubs.
Through real-time, behind-the-scenes storytelling, the Aussie pair will immerse their followers in exclusive experiences that reflect the true spirit of LA.
Their curated itineraries will be available for their communities to book directly through their BYRDLI travel clubs.
“Our first campaign, The LA Takeover, proved that creators aren’t just storytellers, they drive action,” said Vanessa Richards, Co-Founder and Co-CEO of BYRDLI.
“Tegan and Ned turned their LA experiences into real bookings, showing how powerful direct access to travel products is for creators.
“Now, with The LA Takeover 2.0, they’re taking their community even deeper, because their audience can’t get enough of LA!”
The LA Takeover 2.0 campaign showcases BYRDLI’s unique model, where creators manage their own travel clubs, offering curated, bookable experiences as well as behind-the-scenes content.
This campaign underscores how the intersection of social media influence and real-world travel allows followers to move from inspiration to action, booking these exclusive experiences directly through the platform.
“At BYRDLI, we’re not just transforming how people travel, we’ve pioneered a new model where creators lead the way, merging social commerce, community, and destination discovery…and right now, LA is hot on our lips.”
