BYRDLI, the innovative tech platform empowering creators and independent travel advisors to build thriving travel clubs, has teamed up with Visit California, California’s destination management organisation, to launch ‘Play Your Way’, a campaign that redefines how Australian and New Zealand travellers explore the Golden State. This collaboration features top creators Melizza Jimenez (@melizzajaunet) and Erin and Jackson (@thewaytowherever), who will take their audiences on curated, bookable journeys through California’s diverse landscapes, culture, and hidden gems via their travel clubs
Erin and Jackson’s Travel Club
This campaign goes beyond traditional travel. It’s about connecting people to places through the trusted voices they follow. From San Francisco to West Hollywood and Beverly Hills, and through the charms of Napa, Sonoma, San Luis Obispo County, Greater Palm Springs, Mammoth Lakes, Anaheim, and Santa Barbara, Melizza, Erin, and Jackson will capture California’s essence, playful spirit and abundance through their unique perspectives. Their real-time storytelling will reveal not just the sights, but the stories that make these places truly unforgettable.
Their curated itineraries will be available for their communities to book directly through their travel clubs on BYRDLI. Followers will have the chance to experience California through these personally crafted trips, accessible via their link in bio. This seamless connection between inspiration and action makes travel more authentic, engaging, and personal than ever before.
“At BYRDLI, we’re reshaping the way people experience travel by putting creators in the driver’s seat, those who know a place intimately and can make it come alive for their audiences. Our partnership with Visit California exemplifies how we take destinations beyond the brochure and into the hearts of travellers. It’s about authenticity, trust, and the magic that happens when you experience a place through the eyes of someone who truly knows and loves it,” Vanessa Richards, Co-Founder and CEO of BYRDLI, said.
“California’s playful, free-spirited attitude – paired with an abundance of experiences – create the Ultimate Playground. It’s a lifestyle no other destination can claim,” said Caroline Beteta, president and CEO of Visit California. “Through this partnership with BYRDLI, Australian and New Zealand travellers will have the opportunity to experience our state first-hand in a fun, fresh and personal way.”
Creator, and BYRDLI club owner Melizza noted “California is one of my all-time favourite destinations. It’s the ultimate IT spot for chic, unforgettable experiences. I can’t wait to share my coolest moments through my BYRDLI Travel Club and invite fellow travel lovers to join me on this adventure. They’ll be able to book my Top Stays and full Cali itinerary directly!”
To take this campaign to the next level, BYRDLI and Visit California are giving travel storytellers across Australia and New Zealand the opportunity to win an unforgettable trip to California. Keep an eye on BYRDLI’s Instagram for the competition drop, and be ready to enter for your chance to Play Your Own Way through California. This could be your moment to explore, create, and inspire your audience. Creators, advisors, and travel writers—are you ready to play?
This partnership puts travel in the hands of those who deeply connect with their audiences. You won’t just follow these creators on their journeys across California, you’ll have the chance to book their exact trips. It’s more than an invitation; it’s an opportunity to experience California like never before.
