Brand USA, the destination marketing organisation for the United States, has partnered with leading luxury travel company Luxury Escapes to highlight the diverse travel experiences on offer across the USA. The collaboration launched with an exclusive Thanksgiving-themed customer event at Luxury Escapes’ Chadstone store last night, and will continue with a week-long store takeover until Wednesday, 4 December.
Last night’s customer event treated attendees to a festive Thanksgiving-inspired evening, complete with drinks, themed canapés, and an engaging panel discussion designed to inspire travel to the USA. The panel featured insights from:
- Jade Glashoff, Director for Brand USA, Australia and New Zealand
- Lexie Miliatis, Trade Manager at Brand USA, Australia and New Zealand
- Jeremy Drake, Freelance Journalist and Co-Founder of Peaked.com.au
- Jodie Collins, Tourism Board Partnerships Manager at Luxury Escapes
The panellists shared insider tips and personal highlights from the USA, offering attendees unique perspectives on exploring the country’s diverse and vibrant cultures, cuisines and experiences in, through and beyond the gateway cities. The discussion also delved into the panellists’ experiences travelling in the USA, including the unexpected destinations that travellers should consider, the transformative effect of travel, and in a nod to the event’s theme; memories of celebrating the holidays in the USA.
Of the week-long store takeover, Jodie Collins, Tourism Board Partnerships Manager at Luxury Escapes commented “We are thrilled to be collaborating with Brand USA and to see our innovative Chadstone retail concept brought to life with USA-focused collateral, imagery and video assets, providing customers with the inspiration and expertise needed to book their next holiday to the USA.”
The activation is designed to immerse visitors in the possibilities of U.S. travel while leveraging the high-profile location within the Chadstone Shopping Centre, Australia’s premier retail destination. In addition, Luxury Escapes customers and Chadstone shoppers can access exclusive USA travel packages and special deals, available in-store and online.
Jade Glashoff, Director of Brand USA Australia and New Zealand, said: “Our collaboration with Luxury Escapes allows us to connect directly with Australian travellers, showcasing the incredible experiences available across the USA. From trying local food and drink, to visiting world-class museums and festivals, or even taking part in a major sporting event, there are so many ways to immerse yourself in the USA’s unique culture.”
Chris Heywood, Senior Vice President, Public Relations & Chief Communications Officer at Brand USA, said: “The diversity of the USA is what makes it such a unique and special destination, and we’re excited to bring this to life with Luxury Escapes. There are countless ways to explore the USA, and we hope to inspire and empower Australians to uncover something unexpected on their next journey.”
Luxury Escapes currently has deals for destinations across the USA, including hotels, touring and more. Head to luxuryescapes.com/au or the Luxury Escapes app to start planning your next trip to the USA.
To discover more about the diversity of experiences available within the USA, and to plan your next holiday, please visit VisitTheUsa.com.au.
