Bench Africa has unveiled its latest brochure, designed to simplify the travel planning process for both agents and clients.
With nearly 56 years of expertise, this new edition showcases a thoughtfully curated selection of Africa’s most remarkable destinations, featuring fresh itineraries and innovative elements tailored to the needs of the trade.
“We are delighted to introduce the most trade-friendly Africa brochure on the market, incorporating enhancements inspired by valuable agent feedback. Travel agents are integral to our success, and we are dedicated to strengthening these partnerships by providing the tools and resources needed to support both agents and their clients.
In addition to the brochure, we are making key investments in technology, expanding our product range, and enhancing our services—all aimed at making travel planning more seamless and efficient for our valued trade partners.”
Innovations for Travel Advisors
Developed with direct input from travel advisors, the new brochure introduces a range of enhancements to simplify itinerary selection and seasonal pricing access. Each itinerary now includes both a QR code for mobile users and a new Trip Code system, allowing quick desktop searches on Bench Africa’s upcoming redesigned website. This dual approach ensures fast and efficient access to seasonal pricing and departure dates, whether consulting in-person or remotely.
A new Travel Style tag has also been introduced to clearly distinguish between small group tours and independent tailormade journeys, eliminating any ambiguity and making it easier for advisors to match clients with their ideal safari experience.
Expanded Itinerary Collection
The latest brochure includes an expanded collection of tailormade trips and small group tours across Southern and East Africa. Among the standout additions:
- Valley Safari (Zambia): A deep dive into Zambia’s untouched regions, combining South Luangwa and Lower Zambezi in an itinerary that highlights the country’s raw beauty and rich wildlife whilst enjoying luxurious accommodation.
- Discover Kenya Scenic Air Safari: Exclusive to Bench Africa, this luxury journey features scenic flights in Bench-owned Cessna Grand Caravans, seamlessly connecting Ol Pejeta, the Masai Mara, and Amboseli.
- Northern Circuit: A brand-new affordable itinerary catering to those seeking off-the-tourist-trail experiences, incorporating Naivasha, Nakuru, Samburu, and Ol Pejeta, offering a mix of diverse landscapes and conservation-focused travel.
Bench Africa’s best-selling itineraries remain at the heart of the brochure, including the ever-popular Highlights of East Africa small group tour, South Africa Odyssey, and Gorilla Trekking in Rwanda, now featuring redesigned pages for clearer lodge selections.
Dedicated Family Travel Section
Recognising the growing demand for multi-generational travel, the brochure includes a dedicated section on Family Safaris, highlighting malaria-free regions and properties catering specifically to families with young children.
Continued Investment in the Future of Africa Travel
With demand for African travel at an all-time high, Bench Africa is experiencing its strongest sales period in history. This has allowed Bench Africa to invest in new technology with the purpose of better supporting the travel industry. Following the overwhelmingly positive response to their new online interactive quotes, offering clients immersive itinerary previews with stunning imagery, Bench is preparing to launch a fully redesigned website. The sleek, user-friendly site will integrate seamlessly with the brochure, providing agents with an intuitive tool for presenting African travel options to clients.
Bench Africa has also expanded its owned fleet of Kenyan 4WD safari vehicles, introducing new luxury, 4-seater models designed for a more exclusive and comfortable game-viewing experience for high-end clients. Expect the typical pop-up roof, larger windows for unobstructed game viewing, extra luggage space and picnic awnings for a more comfortable morning tea stop under the Kenya sun.
Order Your Copy
The new Bench Africa brochure is already in distribution to retail agencies, with additional copies available to order from Tifs: https://travel.benchafrica.com/41pfsMg
For Africa enquiries, contact: 1300 AFRICA (237 422), [email protected], www.benchafrica.com
