The San Francisco Travel Association recently announced that 154,000 visitors from Australia are forecasted to arrive in 2024, marking a 24.5% increase from the previous year. These travellers are expected to contribute an impressive $345 million to the local economy. Overall, San Francisco anticipates welcoming 23.22 million global visitors, generating $9.24 billion in spending, despite a slight dip in hotel occupancy rates.
Looking ahead to 2025, San Francisco Travel forecasts further growth in tourism and lodging, driven by a more robust convention calendar and increased international leisure travel. Visitor volume is projected to reach 23.9 million, with spending expected to approach $10 billion. The Moscone Center will host 29 major events, accounting for over 590,000 hotel room nights—a 30% increase compared to 2024.
San Francisco is also gearing up to host major sporting events that will further elevate its international profile. The Laver Cup and NBA All-Star Game are both set to take place in 2025 and in 2026, the city will be a host for both the FIFA World Cup and the Super Bowl,
solidifying its reputation as a premier destination for international sports events. These high-profile sports events are expected to attract thousands of global sports fans, further boosting the city’s economy, and enhancing its international profile.
Known for its scenic beauty, cultural attractions, diverse communities, and world-class cuisine, San Francisco remains a must-visit destination for Australians travelling to the U.S. Iconic landmarks such as the Golden Gate Bridge, historic cable cars, and Fisherman’s Wharf create unforgettable experiences, set against the stunning backdrop of the Pacific Ocean and San Francisco Bay.
Travel to San Francisco is seamless, with 10 direct flights weekly between Australia and San Francisco International Airport (SFO), a global gateway served by over 30 international carriers. San Francisco also ranks second in the U.S. for Michelin-starred restaurants, offering a culinary landscape that delights food lovers from around the world.
Visitors can explore the city’s many vibrant neighbourhoods, each reflecting San Francisco’s rich cultural heritage—from the bustling streets of Chinatown and the bohemian vibes of Haight-Ashbury to the trendy boutiques and eateries in the Mission District. The city’s thriving arts scene, featuring world-class opera, symphony, and museums, alongside annual film festivals, ensures that San Francisco offers something for every traveller.
www.sftravel.com
