Thai-owned Amora Group has revealed its latest acquisition Amora Brisbane, transformed into a five-star leisure and business hotel after a AUD$30 million remodelling.
The CBD hotel joins the group’s expanding portfolio of six owned and operated hotels and resorts under the Amora brand in Australia and Thailand.
Previously the Novotel Brisbane, Amora purchased the property from CDL Hospitality Trusts in 2020. Amora Brisbane’s transformation follows hot on the heels of Amora Beach Resort Phuket’s AUD$21 million comprehensive refurbishment, which was completed in December 2023.
Located in the prime CBD area, Amora Brisbane is a short stroll from Central Railway Station, The Queen St Mall, Treasury Casino and Suncorp Stadium; and a five-minute ride from the entertainment precincts of Howard Smith Wharves and Fortitude Valley.
For business travellers, a quick 15-minute ride takes them to the Brisbane Convention and Exhibition Centre.
With Amora Brisbane, Amora Group is positioned to gain momentum from the MICE and events sectors, boosted by Brisbane’s up and coming status as a key sports destination of Australia.
Its sterling line-up of international sports events and the 2032 Brisbane Olympics will place the city under the global spotlight.
The city continues to make the right headlines in the business arena, supported by the dedicated efforts of key agencies such as Brisbane Economic Development Agency, Tourism and Events Queensland, and the Brisbane Convention & Exhibition Centre, in winning significant bids for international exhibitions, conferences and incentives.
In addition, Brisbane is funded by a $25 billion pipeline of city-transformation projects that will enhance the city experience for visitors and delegates alike, making it an attractive destination for leisure and business.
“As a company, we are looking to cement our footprint as a five-star hospitality group in Australia and Thailand, and we will achieve that by expanding in key cities in Asia Pacific and in developing Southeast Asian destinations.
Our goal is to have 12 hotels in the region within the next five years”, said Owner and Director Earp Siriphatrawan, the second-generation heir of Amora Group.
The 296-key Amora Brisbane features 11 refurbished conference and events spaces spanning 1,148 sqm; an elevated outdoor pool and deck, a fitness studio and a sauna.
For dining, Dapl Restaurant offers modern Australian cuisine using the best of locally sourced produce and ingredients, complemented by The Lobby Bar and Two Donkeys Café.
Accommodation types range in size from the Amora King and Amora Double Rooms to Premier Rooms and Executive Suites, with certain rooms offering private balconies overlooking the Brisbane cityscape.
Other hotels and resorts in its portfolio are Amora Hotel Jamison Sydney and Amora Hotel Riverwalk Melbourne in Australia; and Amora Neoluxe Hotel Bangkok and Amora Hotel Chiang Mai in Thailand, making up a total of 1,350 keys.
Amora Group plans further investment in existing hospitality assets in the two countries as well as planned acquisitions in key cities and resort areas to build the Amora pipeline.
