Ambassador Cruise Line has today launched its 2025/26 season, which will see the premium value, no-fly cruise line offer guests the ‘warmest welcome at sea’ as both Ambience and Ambition set sail to inspiring destinations all over the world.
Offering more departures than any other cruise line from seven regional ports across the UK – London Tilbury, Newcastle Tyne, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Falmouth – guests have plenty of choice for a cruise departing from close to home.
With 31 sailings and two Festive Events taking place on Ambience and 45 sailings and two Festive Events onboard Ambition in 2025/26, the Ambassador fleet will sail to 37 countries across 3 continents, calling at 130 ports while travelling almost 133,126 nautical miles.
Itineraries have been curated to offer guests a wide choice of unique cruise experiences that cater for all types of travellers. Ambassador’s smaller, energy-efficient fleet are (IMO) Tier III compliant, putting them in the top 10%-15% of sustainable ships worldwide. As both ships meet the highest industry emission standards, they can access some of the world’s best-kept secrets in the most environmentally friendly (and affordable) way possible – such as the Norwegian Fjords.
Experiences include a range of authentic sailings for the over 50s market including round-Britain itineraries and cruises to Scandinavia, the Mediterranean, Caribbean and beyond, plus five multi-generational sailings – the most in a season and featuring the first ever on Ambition.
The season also features popular festive sailings during the month of December, including three and six-night Festive Cruises, a 17-night European Coastal Christmas Cruise and an 18-night Christmas in the Canaries cruise. The season’s longest itinerary is the 40-night Jewels of the Caribbean sailing, departing in January 2026 on Ambassador’s flagship, Ambience.
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig, said: “As we approach our third season of sailing, we are proud to unveil our range of inspiring itineraries for 2025/26. With more UK regional departures than any other cruise line, we have reviewed guest feedback and researched trending destinations to curate a wonderful and unique range of diverse itineraries for all types of traveller to many remote destinations that bigger ships can’t call at. Together with our offers – Buy One, Get One Free, 50% off Single Fares and 25% off Premium Drinks Packages – now is a great time to get ahead and book your cruise holiday with Ambassador.
“With amazing entertainment, outstanding cuisine and exceptional service a feature of our cruises, we pride ourselves on offering our guests an authentic sailing experience that goes above and beyond their expectations. Since operations started in spring 2022, more than 100,000 guests have enjoyed a premium value, no-fly cruise with Ambassador. With an average NPS score of 84, our guests rate their Ambassador experience highly, which is why 94% say that they would recommend us to their friends and family.
“With no-fly cruising from seven UK ports offering holidaymakers the chance to start their holidays sooner without needing to worry about airport queues, flight cancellations, luggage restrictions or exchange rate fluctuations, we’re looking forward to offering the warmest welcome at sea to many more new and returning guests in 2025/26.”
2025/26 Season Highlights
Buy One, Get One Free
To mark the launch of the new season, Ambassador is offering Buy One, Get One Free on all sailings in the 2025/26 season, subject to availability. The offer will be shown upon booking, with the first guest at full price and second guest free.
50% off Single Fares for Solo Travellers
Solo travellers can take advantage of 50% off full single fares on all sailings in the 2025/26 season, subject to availability.
25% off Premium Drinks Packages on Ambassador Fares
As well as the Buy One, Get One Free and 50% off Single Fares offers, guests looking to enjoy Ambassador’s Premium Drinks Package – the Expedition Package – will receive 25% off the per day price, down from £49.99 per person per day to £37.50 per person per day. This drinks package includes premium wines, premium spirits and cocktails, as well as speciality tea and coffee, non-alcoholic drinks and gratuities.
These offers are valid on all new bookings made from 09.00 on 21 March through to 23.59 on 29 May 2024. Sailing dates are 6 April 2025 – 10 April 2026.
Itineraries
For the upcoming 2025/26 season, Ambassador is offering guests a wide choice of handpicked itineraries that take in some of the world’s most iconic destinations as well as some favourites that are a little closer to home. Season highlights include:
Western Europe Sailings
- Wonders of Western Europe, sailing on Ambition from Liverpool on 15 April 2025, 12 nights from £1,869 for first guest and second guest free.
- Marvels of France, Portugal and Spain, sailing on Ambition from Bristol on 13 June 2025, 16 nights from £2,679 for first guest and second guest free.
- Gems of Western Europe, sailing on Ambience from London Tilbury on 17 November 2025, 12 nights from £1,919 for first guest and second guest free.
British Isles Sailings
- Normandy and the British Isles, sailing on Ambition from Newcastle on 19 July 2025, 11 nights from £1,849 for the first guest and second guest free.
- British Isles Discovery, sailing on Ambience from London Tilbury on 8 September 2025, 12 nights from £2,129 for first guest and second guest free.
Scandinavia Sailings
- Scandinavian Explorer, sailing on Ambience from London Tilbury on 28 July 2025, 6 nights from £959 for first guest and second guest free.
- Viking Heritage Voyage, sailing on Ambience from London Tilbury on 4 December 2025, 8 nights from £1,189 for first guest and second guest free.
Caribbean Sailing
- Jewels of the Caribbean, sailing on Ambience from London Tilbury on 30 January 2026, 40 nights from £4,949 for first guest and second guest free.
Mediterranean Sailings
- Treasures of the Mediterranean, sailing on Ambience from London Tilbury on 5 May 2025, 33 nights from £4,479 for first guest and second guest free.
- Classical Mediterranean, sailing on Ambition from London Tilbury on 19 February 2026, 31 nights from £3,389 for first guest and second guest free.
Multi-generational Sailings – Five in the 25/26 season and the first ever on board Ambition • Easter Multi-generational Getaway to France and Ireland, sailing on Ambience from London Tilbury on 17 April 2025, 7 nights from £1,169 for first guest and second guest free. Children sail from just £199 per person.
- Norway’s Fjords Multi-generational Adventure, sailing on Ambition from both Newcastle and Dundee on 30 and 31 July 2025, 7 nights from £820 for first guest and second guest free. Children sail from just £199 per person.
- Norway’s Fjords Multi-generational Adventure, sailing on Ambience from London Tilbury on 3 August 2025, 7 nights from £979 for first guest and second guest free. Children sail from just £199 per person. • Iberian Multi-generational Adventure, sailing on Ambience from London Tilbury on 10 August 2025, 12 nights from £1,729 for first guest and second guest free. Children sail from just £199 per person.
- Bremerhaven to Belgium Multi-generational Adventure, sailing on Ambience from London Tilbury on 27 March 2026, 7 nights from £1,169 for first guest and second guest free. Children sail from just £199 per person.
Festive Sailings
- Festive Getaway, sailing on Ambition from London Tilbury on 2 December 2025, 3 nights from £489 for first guest and second guest free.
- European Coastal Christmas Adventure, sailing on Ambition from London Tilbury on 10 December 2025, 17 nights from £2,849 for first guest and second guest free.
- Christmas Markets, sailing on Ambience from London Tilbury on 14 December 2025, 6 nights from £929 for first guest and second guest free.
- Christmas in the Canaries, sailing on Ambience from London Tilbury on 20 December 2025, 18 nights from £2,979 for first guest and second guest free.
Short Sailings
- Benelux Coastal Explorer, sailing on Ambience from London Tilbury on 1 May 2025, 4 nights from £609 for first guest and second guest free.
- French Escape, sailing on Ambience from London Tilbury on 22 August 2025, 3 nights from £489 for first guest and second guest free.
Ambassador Guarantee
Earlier this year, Ambassador launched the Ambassador Guarantee, an initiative to reimburse any new-to cruise customer who fails to enjoy the amazing entertainment, outstanding cuisine and exceptional service that Ambassador is proud to offer to all its guests.
In its mission to provide unbeatable value with some of the most competitive prices in the industry, the introduction of the Ambassador Guarantee gives travellers additional confidence when booking an Ambassador cruise for the first time. Complete with the tagline ‘Enjoy Yourself on Your First Cruise – or Your Money Back!’, the guarantee is applicable to new guests booking an itinerary of four nights or more. Ambassador is confident guests will enjoy their first cruise or they will offer to cover the costs of the guest’s return transport from the next available port to their point of embarkation and issue a full refund for the cruise fare paid.
To book a 2025/26 cruise with Ambassador, or to find out more about the full sailing schedule, visit
Itineraries
For the upcoming 2025/26 season, Ambassador is offering guests a wide choice of handpicked itineraries that take in some of the world’s most iconic destinations as well as some favourites that are a little closer to home. Season highlights include:
Western Europe Sailings
- Wonders of Western Europe, sailing on Ambition from Liverpool on 15 April 2025, 12 nights from £1,869 for first guest and second guest free.
- Marvels of France, Portugal and Spain, sailing on Ambition from Bristol on 13 June 2025, 16 nights from £2,679 for first guest and second guest free.
- Gems of Western Europe, sailing on Ambience from London Tilbury on 17 November 2025, 12 nights from £1,919 for first guest and second guest free.
British Isles Sailings
- Normandy and the British Isles, sailing on Ambition from Newcastle on 19 July 2025, 11 nights from £1,849 for the first guest and second guest free.
- British Isles Discovery, sailing on Ambience from London Tilbury on 8 September 2025, 12 nights from £2,129 for first guest and second guest free.
Scandinavia Sailings
- Scandinavian Explorer, sailing on Ambience from London Tilbury on 28 July 2025, 6 nights from £959 for first guest and second guest free.
- Viking Heritage Voyage, sailing on Ambience from London Tilbury on 4 December 2025, 8 nights from £1,189 for first guest and second guest free.
Caribbean Sailing
- Jewels of the Caribbean, sailing on Ambience from London Tilbury on 30 January 2026, 40 nights from £4,949 for first guest and second guest free.
Mediterranean Sailings
- Treasures of the Mediterranean, sailing on Ambience from London Tilbury on 5 May 2025, 33 nights from £4,479 for first guest and second guest free.
- Classical Mediterranean, sailing on Ambition from London Tilbury on 19 February 2026, 31 nights from £3,389 for first guest and second guest free.
Multi-generational Sailings – Five in the 25/26 season and the first ever on board Ambition • Easter Multi-generational Getaway to France and Ireland, sailing on Ambience from London Tilbury on 17 April 2025, 7 nights from £1,169 for first guest and second guest free. Children sail from just £199 per person.
- Norway’s Fjords Multi-generational Adventure, sailing on Ambition from both Newcastle and Dundee on 30 and 31 July 2025, 7 nights from £820 for first guest and second guest free. Children sail from just £199 per person.
- Norway’s Fjords Multi-generational Adventure, sailing on Ambience from London Tilbury on 3 August 2025, 7 nights from £979 for first guest and second guest free. Children sail from just £199 per person. • Iberian Multi-generational Adventure, sailing on Ambience from London Tilbury on 10 August 2025, 12 nights from £1,729 for first guest and second guest free. Children sail from just £199 per person.
- Bremerhaven to Belgium Multi-generational Adventure, sailing on Ambience from London Tilbury on 27 March 2026, 7 nights from £1,169 for first guest and second guest free. Children sail from just £199 per person.
Festive Sailings
- Festive Getaway, sailing on Ambition from London Tilbury on 2 December 2025, 3 nights from £489 for first guest and second guest free.
- European Coastal Christmas Adventure, sailing on Ambition from London Tilbury on 10 December 2025, 17 nights from £2,849 for first guest and second guest free.
- Christmas Markets, sailing on Ambience from London Tilbury on 14 December 2025, 6 nights from £929 for first guest and second guest free.
- Christmas in the Canaries, sailing on Ambience from London Tilbury on 20 December 2025, 18 nights from £2,979 for first guest and second guest free.
Short Sailings
- Benelux Coastal Explorer, sailing on Ambience from London Tilbury on 1 May 2025, 4 nights from £609 for first guest and second guest free.
- French Escape, sailing on Ambience from London Tilbury on 22 August 2025, 3 nights from £489 for first guest and second guest free.
Ambassador Guarantee
Earlier this year, Ambassador launched the Ambassador Guarantee, an initiative to reimburse any new-to cruise customer who fails to enjoy the amazing entertainment, outstanding cuisine and exceptional service that Ambassador is proud to offer to all its guests.
In its mission to provide unbeatable value with some of the most competitive prices in the industry, the introduction of the Ambassador Guarantee gives travellers additional confidence when booking an Ambassador cruise for the first time. Complete with the tagline ‘Enjoy Yourself on Your First Cruise – or Your Money Back!’, the guarantee is applicable to new guests booking an itinerary of four nights or more. Ambassador is confident guests will enjoy their first cruise or they will offer to cover the costs of the guest’s return transport from the next available port to their point of embarkation and issue a full refund for the cruise fare paid.
Currently fares are only priced in GBP, however, the cruise line is the process of delivering AUD pricing and payment gateway for Australian guests.
To book a 2025/26 cruise with Ambassador, or to find out more about the full sailing schedule, visit www.ambassadorcruiseline.com.
