Hundreds of travel agents from around the world have arrived in Western Australia to take part in G’day Australia.
The event provides specialist agents the chance to meet and be trained by Australian tourism operators and experience this country’s world class tourism offerings first-hand.
The 300 agents participating in Tourism Australia’s workshop and familiarisation event are qualified Aussie Specialist Agents from retail outlets and key wholesalers across 21 international tourism markets.
The Aussie Specialists will meet with more than 130 Australian tourism operators during the workshop and networking events.
“Our Aussie Specialists Program helps to teach tens of thousands of travel agents around the world about Australia as a destination but we know there is nothing like being on the ground to experience it first-hand,” said Philippa Harrison, Tourism Australia Managing Director.
“We know from when we have held this event in the past, that 100 per cent of the agents have walked away saying they intend to sell more of Australia as a result of attending and they also drive longer stays that disperse travellers around the country.
“Importantly the agents who have been to G’day Australia are able to encourage customers planning to go to other destinations to choose Australia instead which is vital as we get our visitor economy back on a path of sustainable growth.”
Steph Underwood, Tourism Western Australia Acting Managing Director, said the G’day Australia forum is a pivotal opportunity to boost the profile of WA and enhance its position in the global tourism market.
“Through this event, we are showcasing our Dream State’s extraordinary tourism experiences and helping build strong, lasting relationships with travel agents from around the world.
“G’day Australia allows us to showcase our assets in a way that resonates with travel professionals, empowering them with practical destination and product knowledge they need to highlight the unique adventures WA offers to their clients and book diverse and exciting itineraries and packages.”
G’day Australia 2024 runs until October 18.
