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Australian Travel Industry Association (ATIA) members are tapping into game-changing business insights thanks to the ATIA Benchmarking Reports, helping them stay ahead of the competition, improve profitability, and plan smarter for the future.

These tailored financial benchmarking reports provide members with unparalleled clarity on how they compare to others in the industry. Whether it’s profit margins, operating costs, or financial health, members now have data-driven insights at their fingertips—helping them pinpoint strengths, identify opportunities, and make informed decisions with confidence.

The report also offer snapshots of where the industry stands as a whole, broken down both geographically and by industry segment, providing valuable context for performance evaluation.

What makes these reports so valuable?

  • Market-leading insights – Members can now compare their financial performance against industry peers with real-world benchmarks tailored to their business size and sector.
  • Exclusive data visibility – The reports analyse key financial metrics, giving members a clear view of trends, risks, and opportunities previously unavailable in the travel industry.
  • Strategic growth opportunities – With comprehensive industry comparisons, businesses can identify areas for improvement, strengthen operations, and boost profitability.

The personalised reports were launched at the Beyond Borders Summit in late 2024 and provide a level of data visibility and benchmarking that has never before been available to the Travel Industry.

IVONA SINIARSKA, FOUNDER OF TAKE OFF GO:
“As a brand-new business in the travel space in Australia, the benchmarking reports have been incredibly beneficial. They gave us valuable insights into how our performance compares to others in the industry, highlighting both what we are doing well and areas where we have opportunities to improve.

It was reassuring to see that we were on the right path, and the report has since become a key resource in our planning and forecasting process. I’ve even had it bound into a book that I regularly reflect upon as we map out our business goals. I’m genuinely excited for the next report to see how we progress year on year.”

SIMON FLOWER, DIRECTOR OF EXPEDITION PARTNERS:
“I was delighted to see a detailed benchmarking report from ATIA. It was great to see where we stood relative to our industry peers on a variety of financial benchmarks, and it has really helped us identify areas of our business where we need to improve.”

ATIA COMPLIANCE MANAGER NINA HEDGES:
“One of the most fulfilling aspects of my role is contributing to pivotal resources like this benchmarking report for our members.

“This document is more than just a financial comparison tool; it’s a testament to ATIA’s ongoing commitment to equipping members with the insights they need to drive growth and stability.

“By offering clear and current benchmarks, we empower ATIA accredited businesses to make informed decisions and strengthen their competitive position in the travel industry.”