Infinity Holidays has partnered with Christchurch Airport to inspire international travellers to discover New Zealand’s South Island through four iconic self-drive highway routes as part of the ‘The Road to Adventure Starts Here’ campaign: the Wine Highway, Scenic Highway, Glacier Highway, and Ultimate Highway.
The collaboration aims to highlight the South Island’s diverse landscapes, world-class attractions, and unforgettable road trip experiences. Each route showcases the region’s natural beauty and rich cultural offerings, providing travellers with unique journeys through some of New Zealand’s most breathtaking locations.
Each drive offers something extraordinary, from the lush vineyards of the Wine Highway to the rugged coastlines and alpine vistas of the Scenic Highway. The Glacier Highway takes travellers to the awe-inspiring Franz Josef and Fox glaciers, while the Ultimate Highway blends highlights from all three routes into one comprehensive adventure.
Nicholas Hawksley, Product and Marketing Manager at Infinity Holidays said, “We’re excited to partner with Christchurch Airport to bring these stunning South Island driving routes to a global audience. Whether it’s a leisurely wine-tasting journey, an adventurous glacier expedition, or a scenic escape, the South Island’s highways offer an unforgettable adventure for every type of traveller.”
The partnership will feature a multi-channel marketing campaign, including digital promotions, social media content, and exclusive travel packages. Combining Infinity Holidays’ travel expertise with Christchurch Airport’s gateway to the South Island, the campaign encourages more international visitors to embark on self-drive adventures across New Zealand’s most captivating regions. Great pricing and packages are available for agents to book, making planning the perfect South Island journey more straightforward.
As part of the campaign, travel agents will have the opportunity to be in the running for an exclusive famil trip to explore New Zealand’s South Island firsthand. This exciting opportunity allows agents to experience the stunning highways and landscapes they’ll be promoting to their clients.
https://infinityholidays.com/campaigns/new-zealand-south-island/
