Cultural adventure specialist Inside Travel Group has launched a new ‘Agent Insider Programme’ for 2025 in celebration of its 25th anniversary.
This new incentive has been introduced to engage the right agent partners to sell cultural adventures and reward them big for their success, with the chance to win a trip valued up to $50,000.
Following a record-breaking year in 2024, the tour operator saw a further 49% year-on-year growth in trade sales in January 2025 and is on track for its most successful year yet.
“The trade is massively important for Inside Travel Group and essential to help drive growth,” Global Trade Manager Gabo Quiros said.
“We know that our cultural adventure packages and small group tours are the best out there.
“Existing agent partners know that, and we are eager for others to find that out. Our style of travel and service from start to finish is arguably the best in the business.
“We wanted to offer something special – not just another boring prize. The Agent Insider Programme not only allows agents to give their clients incredible holidays, but it helps the agent improve sales, with the support and insight of our specialists.”
The tour operator is offering a massive $50,000 cultural adventure to any of its destinations for one lucky agent, so they can experience a trip with their family or friends. Every booking made in 2025 will give each agent a new entry and more chances to win.
“We are prepared to put our money where our mouth is,” Global Trade Manager Gabo Quiros said.
“This is not another boring prize or FAM trip place. This is something special.
We want agents to experience what we do best. We know they won’t look anywhere else once they have travelled with Inside Travel Group’s specialist brands InsideJapan and InsideAsia.”
In addition to the grand prize, InsideJapan is also offering ten exclusive spots on its award-winning small group tours.
“This is a great opportunity, and we want to make it as easy as possible for agent partners. To qualify, agents simply need to subscribe to ITG’s agent-focused emails, make a booking, participate in a quiz, and attend one webinar.”
To support the initiative, ITG has launched a dedicated Agent Insider Programme website, providing agents with all the resources and information they need to take part.
Inside Travel Group Co-Founder and Director Alastair Donnelly said this programme is well timed with the celebration of the company’s 25th anniversary.
“Our destinations are amongst the most popular in the world right now – in particular, Japan, South Korea and Vietnam.
“The founding purpose of ITG was to share what we loved most about the places we had lived and travelled with as many people as possible – helping visitors to ‘get beneath the surface’, and this is still our mission 25 years later.
“The Year of the Snake is going to be big and were making it even better for our agents.”
For more information, visit Agent Insider Programme.
