As the Australian summer hits its stride, the nation’s travel and tourism sector is in one of its busiest and most crucial periods. With sun-drenched holidays, school breaks, and an abundance of local events in full swing, it’s the peak season for operators to attract new customers and maximise bookings.
Yet in a market awash with choices, standing out to today’s discerning travellers is no simple task. They’re looking for both value and authenticity, and they want to know what sets your offerings apart from a sea of alternatives.
The good news is that technology can help elevate your approach. From AI-powered content and dynamic digital signage to streamlined mobile booking tools and more creative content strategies, integrating the right tech solutions can make a tangible difference. Embrace these innovations, and you can capture that vital summer rush while also nurturing long-term loyalty well into the cooler months.
Below are four technology-driven strategies to boost sales, enhance brand presence, and deliver memorable experiences this summer.
1. Shine with dynamic digital signage
In the heart of summer, conditions can change rapidly—think sudden heatwaves, coastal breezes, or city festivals popping up unexpectedly. With digital signage, you can pivot your messaging in real time to match the season’s ebb and flow. Promote a last-minute snorkelling tour when the water’s crystal-clear, push a beachside brunch deal on a scorching morning, or spotlight an air-conditioned gallery experience if the midday sun gets too intense.
Today’s solutions are no longer reserved for giant enterprises. Even smaller travel agencies, boutique accommodation, and regional tourism boards can adopt these technologies with ease. New ‘out-of-the-box’ solutions from providers like Mandoe Media make it quick and simple to update your displays, you can align your messaging with the exact conditions and interests of your audience.
This summer, that might mean adapting content to local events, surf conditions, or even the timing of that perfect sunset. Consider installing screens in bustling areas—like hotel lobbies, ferry terminals, or café entrances—and keep promotions fresh and timely.
2. Personalise the customer journey with AI
As domestic travel surges and visitors seek distinctive Aussie summer experiences, a one-size-fits-all approach won’t cut it. Incorporating artificial intelligence can help you better understand each customer and refine their journey, from their initial search to their final review. AI-driven chatbots can respond to enquiries 24/7, recommending experiences based on individual preferences.
Meanwhile, AI-empowered marketing tools can send targeted emails or push notifications, ensuring the perfect deal reaches the right person at just the right time. By using AI to personalise experiences, customers feel seen, valued, and more likely to book again in the future.
Mario Paez, Managing Director & Co-Founder of Planetdwellers Travel in Darlinghurst, New South Wales says implementing AI has been a gamechanger. The agency has started using ‘AI Magic Create’ to design travel content, which has significantly improved business.
“I no longer need to take hours finding, then perfecting content to display. The AI tool allows me to find promotional content for every possible type of travel activity. I can search for absolutely anything, whether it’s an Antarctica Pride Cruise with a penguin video background or upcoming bus tours, I have template options in seconds that have specific images and text that is an exact match to my search,” says Mario.
3. Optimise your mobile experience
In a season where many Australians are on the move, whether it’s road-tripping up the coast, hopping between beach towns, or visiting family interstate, mobile booking options can make the difference between a curious browser and a confirmed customer.
Ensure your website and booking platforms are mobile-optimised, fast-loading, and secure. Consider integrating features like one-click bookings or digital wallets, so travellers can finalise plans without fumbling through a complicated checkout. Make it even easier by displaying QR codes on your digital signage, brochures, or restaurant menus, prompting potential guests to book on the spot.
A swift, seamless mobile experience reflects the laid-back yet efficient vibe many travellers crave during Australia’s summer months. Show that you respect their time, and they’ll be more inclined to choose your services over a competitor’s.
4. Leverage social media and influencer partnerships
Summer in Australia evokes strong imagery—idyllic beaches, alfresco dining, lush national parks, cultural festivals, and vibrant cityscapes. Travellers increasingly trust user-generated content and influencer insights to discover unique experiences that transcend the ordinary.
By partnering with influencers or encouraging guests to share their adventures on social channels, you can showcase the authenticity of your offerings. Integrate these stories directly into your digital signage by featuring highlight reels or live social feeds. Instead of a static poster, prospective customers might see a loop of sun-kissed travellers exploring your region, inspiring them to think: “I want to do that too.”
This January, as Aussies head up and down the coast to explore everything Australia has to offer, competition is at an all-time high. The key to thriving is to embrace technology that lets you be nimble, responsive, and customer-centric.
