In line with its ‘one company’ strategy, the A&K Travel Group (AKTG), parent company of Abercrombie & Kent (A&K) and Crystal, is thrilled to announce the appointment of Susan Haberle as Vice President Sales for Australia and New Zealand (AU/NZ) and Tony Archbold as Vice President Sales for Asia. Both Susan and Tony will oversee the brands of A&K and Crystal in their respective regions.
The renewed focus and energy are aimed at strengthening AKTG’s commitment to its trade partners across the Asia-Pacific (APAC) region, setting the company up for further growth in both brands, including an expansion of the on-road trade sales team who will represent both A&K and Crystal.
Susan Haberle, an experienced industry leader with a strong track record of success, brings with her a wealth of expertise in luxury travel. Her deep understanding of the market will be instrumental in advancing AKTG’s goals in AU/NZ.
Tony Archbold, a veteran sales professional with extensive knowledge and experience in the Asian market across various sectors of the industry, will take the lead on sales strategy in Asia — working closely alongside Evon Ler, Director of Sales (Asia) for A&K and Crystal.
‘We are delighted to congratulate Susan and Tony in their new roles within AKTG’, said Debra Fox, Managing Director Australasia — A&K EVP, Sales APAC — A&K and Crystal. ‘This is an incredible time for us. With Susan and Tony at the helm of our sales team in AU/NZ and Asia, we are confident that we will continue to lead the way in the region’s luxury travel market.’
In addition, we welcome Sada Memic to the newly created role of Director of Sales and Reservations Centre APAC, for AKTG brands, following the announcement of Ann-Marie Chapman’s promotion to Global VP Education, Sales and Service. Sada joins AKTG with extensive experience in both the travel sector and the luxury property market, specialising in exceptional channel engagement and service excellence.
These strategic appointments are part of a broader strategy to reinforce AKTG’s market presence in the APAC region and come at a pivotal time for the company, as it embarks on an exciting period of transformation, including a major brand refresh and significant investment in product development. AKTG is set to offer an even more compelling and diverse range of luxury travel experiences, ensuring that both A&K and Crystal remain at the forefront of luxury travel.
