An expanded training platform has been developed to equip travel agents, tour operators and local hospitality workers to sell a major U.S. destination.
The Washington, DC Special Agent Academy offers destination training that combines core city information with in-depth insights into the city’s vibrant neighbourhoods, festivals and unique landmarks.
By completing designated missions, participants will become certified “Special Agents,” gaining access to exclusive discounts, the opportunity to win prizes and access to support from Destination DC’s tourism, sports and visitor experience team.
“We know there’s only one Washington DC and we want to share that message with consumers and hospitality professionals,” said Elliott Ferguson, President and CEO, Destination DC.
“The training tools will help us enhance the knowledge, image and perception of Washington DC as we focus on growing DC’s global visitor market share and set our city apart.”
The program is available on a new Learning Management System (LMS) platform called LearnUpon.
As part of the initial offering, participants can access the first three core modules:
- Mission Information
• Mission 3M’s: Monuments, Memorials and Museums
• Mission There’s Only 1 DCBy the end of the year, Destination DC will introduce additional modules including: - Sports & Festivals
• Group Tour
• Capital Region USA
• MICE (Meetings, Incentives, Conferences and Exhibitions)“The knowledge gained through the Special Agent Academy will not only enhance the skills of those in the travel and hospitality sectors but also enrich the overall visitor experience in Washington, DC,” added Elliott.
“Our city is filled with extraordinary arts, culture, culinary delights and accommodations, and we’re excited to share them with the world.”
