Agents have enjoyed a small slice of South Pacific paradise as the first trade roadshow in two years from one of our closest neighbours rolled into Sydney last night.
The Meet The Islands of Tahiti Roadshow returned after a short hiatus in 2023, with five days of workshops, lunches and soirees taking place in Brisbane, Sydney and Auckland.
The event gave agents the chance to talk to various partners from Tahiti, including hotels, airlines and cruise companies, along with local tour operators.
“We have about 15 partners from Tahiti this year, which is a record for us,” said Caroline Brunel, Representative for Tahiti Tourisme in Australia and New Zealand, in an interview with Traveltalk.
“The last roadshow we did, which was two years ago, was obviously at the back of COVID and things were a little bit slow.
“But there’s a clear appetite from our industry partners in Tahiti to really target Australia and New Zealand because we’re core markets and very close. We know there’s a lot more potential to be to be tapped into.”
To harness that potential, the tourism board used the occasion to unveil its biggest trade incentive yet for travel agents.
As part of ‘The Tahiti Dream Big Incentive’, the tourism board is giving away at least nine trips to the destination for Australasian travel agents who enter the competition by booking trips for their clients to The Islands of Tahiti.
Depending on the prize, the winners will have the opportunity to bring a plus one for their holiday in paradise, including luxurious Aranui and Paul Gauguin cruises, hotel stays, flights, transfers, activities and marketing support.
The incentive is exclusive to retail travel agents based in Australasia and they must be registered on the Tahiti Specialist Programme (TSP) to qualify for the giveaway. Agents who log their bookings to the destination on the TSP between October 14th and December 31st, 2024, will be eligible for the competition.
Travel agents who sell trips during the low season (November 1 to March 31) will receive more points and increase their chances of winning.
“Tahiti is usually seen as a destination people want to get to for special occasions, such as an anniversary, a honeymoon, or a very special celebration,” added Ms Brunel.
“But we want to get beyond that and diversify, making sure people realise there’s a lot to do in the Islands of Tahiti. It is a destination for many different types of profiles of travellers and visitors, and it doesn’t have to break the bank.”
https://tahitispecialist.org/select-your-country
