Improved communication between tourism organisations, more affordable regional air access and the establishment of a dedicated First Nations tourism body.
These are just some of the 28 recommendations included in a new government report aimed at strengthening the travel sector in case of another pandemic-style situation.
The Trade Subcommittee of the Joint Standing Committee on Foreign Affairs, Defence and Trade (JASFADT) has just tabled its report entitled, ‘Are we there yet?’: From recovery to resilience – opportunities and challenges for Australia’s tourism sector’.
The report follows the subcommittee’s inquiry into Australia’s tourism and international education sectors, exploring the issues and opportunities facing both sectors since the reopening of Australia’s borders following the COVID-19 pandemic.
“Tourism is one of Australia’s largest exports and is a key way for Australians to share our unique and wonderful cultures, environments and stories. But the COVID-19 pandemic pushed the sector to its limits,” said Deborah O’Neill, the Chair of the Trade Subcommittee.
“While we’re starting to see encouraging signs that the sector is recovering, it is clear the recovery has been patchy and that issues remain.
“This report makes a number of recommendations to strengthen the visitor economy and make it more resilient to future shocks.
“Throughout the inquiry we kept coming back to two key areas with enormous opportunity, if key barriers can be reduced: First Nations tourism and regional tourism.”
The report also makes various recommendations that would make the visitor economy more inclusive, more accessible and more sustainable.
Some of the key recommendations include:
- The establishment of a national First Nations tourism body to represent the interests of First Nations businesses and communities in tourism.
- The establishment of a First Nations advisory panel to advise Tourism Australia on the appropriate representation of First Nations in marketing strategies and campaigns.
- The development of a Regional Dispersal Strategy to drive greater domestic and international visitation into more of Australia’s regions.
- That the Australian Government prioritises policies that will achieve more accessible and affordable regional air access.
- Improved role clarity, communication and coordination between local, state and Australian Government tourism organisations.
- For the Minister for Trade and Tourism to issue a new Statement of Expectations for Tourism Australia to provide greater clarity about its role.
During the inquiry, the Committee heard from a range of stakeholders including international and regional tourism operators and providers, including First Nations tourism operators, local councils, government agencies, education and tourism peak bodies, international students and student associations, and education providers.
“Over the last two years we held 31 public hearings across Australia, primarily in regional towns. We wanted to hear from the people themselves and see firsthand their tourism offerings and challenges,” added Senator O’Neill.
“The impact of COVID-19 in the tourism sector and in Australia’s regions was unprecedented and we heard stories of great adversity.
“But we also heard about innovation and collaboration, a shared ambition to continue to grow the sector and the opportunities it provides for individuals, communities and Australia.”
