In collaboration with the European Travel Commission (ETC), five European national tourism organisations have partnered with Proud Nomads Production Company to present Journey to Europe, a two-part travel series showcasing the culture and hidden gems of each region. Airing on Channel 9, the series will offer Australian audiences a fresh look at Europe’s diverse travel experiences.
European Adventures Await
The two-episode series will feature Austria, Ireland, Italy, Monaco, and Switzerland, with episodes airing on September 28th and October 5th at 4 PM. Following their TV debut, the shows will also be available for streaming on 9Now and featured on Singapore Airlines’ inflight entertainment for six months, offering viewers multiple ways to explore Europe’s charm.
Hosted by David Whitehill, Journey to Europe takes viewers off the beaten path, shining a light on lesser-known destinations and experiences while celebrating the rich history, culture, and adventure these five countries have to offer. The series is not only a visual feast but also serves as a reminder of Europe’s commitment to sustainable travel, promoting eco-friendly tourism and responsible travel options.
Promoting Europe’s Hidden Gems
Commenting on the series, Sofia Hansson, Chair of ETC’s Australia Chapter, shared her excitement about the collaboration: “Europe as a destination has so much to offer year-round, and it was great to work with the ETC Brussels team and member countries here in Australia to inspire prospective Australian holidaymakers to come and experience these destinations for themselves. With multiple daily airline routes to Europe and so many authentic and immersive experiences to choose from, we anticipate the demand for Europe to continue and look forward to welcoming Australian visitors to our destinations.”
Must-See Moments
From the serene beauty of Switzerland’s alpine landscapes to the iconic Cliffs of Moher in Ireland, Journey to Europe highlights the unique and awe-inspiring experiences that make each destination unforgettable. Viewers will also be treated to a culinary journey through Italy, Austria’s diverse cultural offerings, and the luxurious allure of Monaco.
Airing Dates
- Episode 1: Austria, Italy, and Monaco
Sunday, September 28th, 4-5 PM on Channel 9
- Episode 2: Ireland and Switzerland
Sunday, October 5th, 4-5 PM on Channel 9
Missed the premiere? Both episodes will be available on 9Now for six months following their initial air date.
Travel Trends
Australia ranks among the top five out-of-region outbound travel markets for Europe. In 2023, 5,4 million Australians travelled to Europe, accounting for 34% of all outbound travel from Australia. With Europe’s easy accessibility, world-class transportation, and diversity of landscapes, culture, and city life, tourism from Australia is expected to grow by 18% in 2024 (over 2023).
This series is set to inspire even more Australian travellers to embark on their own Journey to Europe, discovering the continent’s endless allure.
