Tourism Ireland is excited to announce their Roadshow will return to Australia and New Zealand commencing in November 2024.
‘Secrets of Ireland’ Roadshow visits Brisbane, Sydney, Melbourne and Auckland.
This year’s theme for the 10-day, four city roadshow, offers the opportunity to go beyond the iconic highlights of the island of Ireland, delving into hidden gems, off-the-beaten-track activities, and showcasing luxury and sustainable products. It is an opportunity to explore Ireland’s diverse offerings and discover new experiences that will inspire guests while traveling across the island.
In true Irish fashion – travel advisers in attendance will be entertained with traditional Irish music and dance performances, plus have the chance to win some exciting prizes on the night.
Evening Events will be held across the following dates from 4.30-7.30pm:
- Brisbane – Monday 25th Nov 2024 at Customs House
- Sydney – Tuesday 26th Nov 2024 at Australian National Maritime Museum
- Melbourne – Thursday 28th Nov 2024 at Arts Centre Melbourne
- Auckland – Monday 02nd Dec 2024 at SO Hotel – The Vault
The Tourism Ireland team will be joined by local partners as well as a mix of suppliers from Ireland which includes hotels, DMCs and experience providers, as below:
- AC Tours Ireland Ltd.
- Activities Ireland
- Adams & Butler
- County Kildare Fáilte
- Griffin Group
- Irish National Stud and Gardens
- Irish Rugby Tours
- O’Donoghue Ring Collection
- Railtours Ireland First Class
- Titanic Belfast
- Shenanigans Walks Kilkenny
“Our upcoming Roadshow, ‘Secrets of Ireland’ provides an excellent platform to connect our tourism partners from Ireland with key Australian and New Zealand travel professionals. The aim of this roadshow is to inspire those travel advisers about what the island of Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients,” Sofia Hansson, Tourism Ireland’s Manager for Australia and New Zealand said.
“The events are a key element of our promotional programme here in Australia, which remains an extremely important market for tourism to the island of Ireland with visitors from Australia tending to stay longer, spend more and tour extensively around our regions.”
Invites to attend will be shared in early October.
