W Melbourne are delighted to announce the appointment of Andrea Brown as the new Director of Marketing. Andrea brings extensive experience from her prestigious roles in the luxury hotel sector and a proven ability to drive innovative marketing strategies and boost revenue growth.
With a vision to contribute to W Melbourne’s growth and help establish it as a trendsetter in Melbourne’s hospitality space, Andrea hosts a deep enthusiasm for connecting with the dynamic and influential Millennial and Gen Z consumer base, with the lens of unlocking a wealth of opportunities for creative partnerships and innovative experiences during this pivotal phase of W Melbourne’s brand evolution.
Andrea’s career in luxury hospitality marketing spans significant roles in both Australia and the UK. Most recently, as Assistant Director of Marketing at InterContinental Melbourne The Rialto, Andrea led strategic initiatives for the hotel and its numerous event spaces. Previously, Andrea served as Head of Marketing at Rhubarb Hospitality Collection in London, leading multi-channel campaigns for iconic venues, and overseeing the launch of high-profile event spaces globally. At The Carlton Tower Jumeirah, she managed the hotel’s rebranding after a major renovation. Her earlier positions include marketing roles at InterContinental London Park Lane, Strand Palace Hotel, and Crowne Plaza Surfers Paradise, where she honed her expertise in luxury brand management and innovative marketing strategies.
Andrea’s notable achievements include successfully leading the marketing and mobilisation for iconic venues such as Chelsea Square in New York, Phoenix Suns Footprint Center in Arizona, and the National Air & Space Museum in Washington D.C. Andrea also spearheaded the repositioning and launch of The Carlton Tower Jumeirah following its major refurbishment.
Andrea’s focus is firmly set on the revitalisation of W Melbourne’s dining and entertainment venues, creating immersive experiences, and expanding the MICE business to enhance guest satisfaction and drive revenue growth. “We’ll be putting a lot of energy into our restaurants and bars, creating engaging programs and strategic partnerships to re-engage the local market and create memorable experiences for our guests,” she added.
Andrea’s appointment at W Melbourne marks a significant milestone for the hotel bringing a wealth of experience in strategic marketing and brand management from her time at luxury hospitality brands across the UK, Europe, US, and Australia.
“At W Melbourne, I plan to leverage my expertise in developing impactful luxury brand partnerships and improving guest engagement to elevate the hotel’s market presence. By maintaining consistent and
compelling messaging across all channels, I aim to enhance the overall guest experience and drive continued growth,” she adds.
Under Andrea’s leadership, W Melbourne’s marketing strategy will focus on creating immersive experiences and emphasising sustainability and community engagement. These initiatives will not only aim to attract guests but also align with broader social and environmental goals.
W Melbourne is a premier destination that combines luxury, innovation, and bold design. The hotel offers a unique experience with its vibrant dining and entertainment venues, making it a top choice for both local and international guests.
