Journey Beyond has launched its full 2025 season of rail holiday packages.
The release is supported by a new brochure and major campaign, designed to inspire guests to book now for next year.
“The new campaign has been designed to generate demand across train journeys and rail holiday packages and includes a call to action for trade partners and a range of new assets,” said Alicia Triggs, Executive General Manager, Sales and Partnerships, at Journey Beyond.
The 2025 full season launch campaign is based on the concept of ‘This Time, Next Year’.
This frames the idea that next year isn’t so far away, building on the excitement of having 2025 travel plans booked in the present.
The campaign will come to life with a multi-channel TVC buy; integrated sponsorship within The Chase, Channel 7’s popular afternoon quiz show; cinema advertising; Out of Home and weekend travel press sections.
“With the previous announcement of the new, extended Indian Pacific five-day itinerary launching in 2025; Gold Premium becoming available across all three of our multi-day train journeys; and several new holiday packages, there are even more reasons for guests to book now to travel Australia by train in 2025,” added Ms Triggs.
A new brochure is also now available, containing more than 100 pages of travel inspiration across the three styles of travel – Rail only on The Ghan, Indian Pacific or Great Southern.
